The employees of the Public Relations Unit participating in the training are responsible for conducting university promotion activities and attending meetings with educational institutions in this context.
In a training session aimed at effectively managing the communication process with field personnel, internal staff, and students, Assist. Prof. Dr. Aslı Kasar covered various topics. The content of the training included the following topics:
1. What is Communication?
In the training, the fundamental concepts and importance of communication were thoroughly discussed. Emphasis was placed on how the communication process works, the elements of effective communication, and the basic principles of communication.
2. Establishing Effective Communication
Participants were taught methods for effective communication. Factors such as correct expression, body language, and tone of voice were highlighted as elements that strengthen the meaning of communication.
3. Identifying the Right Target Audience
Employees of the Public Relations Unit underscored the importance of identifying the right target audience in promotional activities. The necessity of understanding and knowing the target audience correctly when forming communication strategies was emphasized.
4. Receiving Feedback
The training addressed the importance of receiving feedback and how it can be effectively carried out. Practical information was provided to participants on how feedback can improve the communication process.
5. Addressing Challenges
Field personnel had the opportunity to share the challenges they faced during the training process. Assist. Prof. Dr. Aslı Kasar created an interactive environment by offering solution suggestions for these problems, based on the experiences shared.
Throughout the training process, interactive communication was established with field personnel and practical information was shared based on their experiences. The Public Relations Unit of Istanbul Gelişim University aims to successfully apply the acquired knowledge in university promotion activities.
