İnstitute of Graduate Studies - lisansustu@gelisim.edu.tr
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 İnstitute of Graduate Studies - lisansustu@gelisim.edu.tr

Visual Communication Design (Master) (Non Thesis)








 “The New World of Advertising” workshop held!


Istanbul Gelisim University (IGU) Faculty of Fine Arts (FFA) Communication and Design Department hosted a workshop titled “The New World of Advertising” on December 19, 2024. The event explored the dynamics of the advertising world and the impact of artificial intelligence on the industry. Experienced advertiser Seher Kış from Happy People Project Group was the guest speaker.


The workshop, organized under the career consultancy of Asst. Prof. Aslı Kasar, provided participants with valuable insights into the future of advertising. Seher Kış delivered a comprehensive presentation on the applications of artificial intelligence (AI) in advertising and the innovations in the field.

During her talk, Seher Kış emphasized the transformative role of AI in advertising and discussed the advantages brought by AI technologies in the rapidly evolving media landscape. Through current advertising examples, Kış explained how AI is used to accelerate creative processes and enhance the ability to produce effective campaigns.

The event garnered significant interest from IGU students and academics. Throughout the interactive session, participants had the opportunity to ask questions and engage in direct discussions with Seher Kış. Listening to the experiences of an industry professional provided students with a valuable perspective for their future career planning.

In her closing remarks, Asst. Prof. Aslı Kasar highlighted the importance of such events in fostering industry awareness and enhancing creativity among students.

As IGU FFA, we extend our heartfelt thanks to Seher Kış for her valuable contributions and express our hope for continued collaboration in the future.