The book chapter titled Sponsorship and Sustainability Communication as a Management Tool of Corporate Reputation: Arçelik #WorldImprovementTour Example, prepared by Merve BOYACI YILDIRIM and Emre ERGEN, Research Assistants of Istanbul Gelişim University Public Relations and Publicity Department, was published by Kriter Publishing House.
The book titled Integrated Marketing Communication in the Context of Sustainability, edited by Hilal Kılıç (phD), includes studies prepared in areas such as Advertising, Public Relations, Personal Selling, Sales Promotion and Direct Marketing for Sustainability and Sustainable Development Goals.
You can access the research
here.
