In research, various brands and projects realized by the Animal Rights Federation (HAYTAP) non- governmental organization cooperated within the scope of causerelated marketing practices were examined. Some of the revenues from product sales in all projects are donated to HAYTAP to improve the living conditions of stray animals. Thanks to these projects, while HAYTAP provides in- kind and financial aid, it can be said that the non-governmental organization is more visible and increases number of volunteers, while the brands both increase product sales and help them perceive the target audiences more positively.
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