"The central task of marketing is the targeted use of measures to improve the profitability of existing and potential customers. The implementation of targeted communication has shown itself as an effective measure to fulfill this task. Mobile platforms offer different experiences to the consumer as a personalized and customized communication channel. The unique value of mobile marketing is that it enables brand-consumer interaction, consumer engagement and freedom of location that no other approach can provide. Permission marketing practitioners provide rewarding surveys and forms to their members to learn in detail about consumers' interests. Consumers not only win prizes for their answers, but also receive personalized campaigns due to accurate profiling. For this reason, many corporate companies are trying to create a permission marketing customer information system in order to create campaigns specifically targeting customers who use their products. Mobile marketing and internet marketing are also branches of permission marketing. With permission marketing, more accurate marketing campaigns are organized and the effectiveness of resources is increased." He emphasized the academic importance of permission marketing by explaining the topics.
