"Digital Transformation and Changing Marketing Dynamics in The World" by Dr. Funda Kara, Department of Economics and Finance, has been published.

 
"Digital Transformation and Changing Marketing Dynamics in The World" by Dr. Funda Kara, Department of Economics and Finance, has been published. The article was featured in the book Management Strategies to Survive in a Competitive Environment.The editor of the book is Prof. Dr. Hasan Dinçer and Assoc. Dr. Serhat Yuksel.We wish everyone a good reading.