Mohamed Sorageldin Mohamed Saeed, a student of the MA in Economics and Finance (English) with thesis program, successfully delivered his final presentation as part of the course “Introduction to Thesis and Seminar (ESS504).”
The study, supervised by Dr. Ifedolapo Olabisi Olanipekun, was titled “Branding and Internet Marketing Affect Sales for a Niche Chocolate Brand.” The presentation focused on the growth potential of small and medium-sized enterprises through social media marketing. Using qualitative research methods, including interviews and questionnaires, the student examined how branding and digital marketing strategies can impact sales performance.
The presentation was held with the participation of faculty members, and the student shared comprehensive insights into the research process and findings.
