COVID-19 pandemic influenced many industries and directed companies to pursue new strategies. The negative effects of the pandemic on health, education, entertainment and aviation industries are the most apparent ones. On the other hand, companies from some other industries were also affected. Fashion is one of these industries. Many fashion companies closed their physical stores, cancelled their orders from suppliers located in developing countries which created an increase in the unemployment levels and postponed fashion events. Some of them chose to donate institutions struggling with COVID-19 which in turn will enhance brand images.
When you click on here, you can find news about how fashion brands influenced from the pandemic and their reactions like donations due to the pandemic.
