BOOK RECCOMENDATION FOR JUNE: INFLUENCE: The Psychology of Persuasion

The author aims to answer the following questions in the book:
-Why do we say yes to a person?
-What are the factors that lead to obedience?
-What are the most effective techniques for the factors that create obedience?
-What are the ways to avoid these techniques?
The book describes persuasive tactics and ways to avoid these tactics through themes of reciprocity, commitment and consistency, seeking social proof, liking, authority and scarcity.
 
Book Information:
Author: Robert B. Cialdini
First Edition: 1985