22 October 2026

New Article by Asst. Prof. Dr. Merve Boyacı Yıldırım and Assoc. Prof. Dr. Adnan Duygun

The study titled "Data-Driven Analysis of Social Media Usage in Türkiye's Most Valuable Brands," authored by Asst. Prof. Dr. Merve Boyacı Yıldırım from the Department of Public Relations and Publicity and Assoc. Prof. Dr. Adnan Duygun from the Department of Business Administration, has been published in Selçuk İletişim, one of the prestigious academic journals in the field. Examining the social media presence and platform combinations of brands through a data-driven approach within today's digital communication ecosystem, this new article sheds strong light on the digital footprints and integrated communication strategies of Türkiye's most valuable brands.

Emphasizing that social media platforms constitute an integrated, complementary communication ecosystem for brands, the scholars highlight that designing data-driven digital communication strategies in alignment with industry dynamics, target audience demographics, and corporate priorities is of vital importance. Click here to access this valuable study, which offers both a methodological and empirical contribution to the fields of communication, digital marketing, and brand management.

You can click here to access.